13 February 2008
Sepura has won a major contract inChina to supply TETRA digital radios to the Beijing Administration of Industry and Commerce Bureau, which regulates fair trading practices.
The order was secured by Beijing Shouke Software and System Integration, one of Sepura’s partners, to supply a total of 2160 radios, includingSRH3800 sGPS™Hand-held and SRG3500 Gateway vehicle radios.
TheBeijing bureau is the Government body that oversees business practices. It investigates illegal trade, unfair competition, smuggled goods, distribution of fake or substandard goods and protection of consumers’ rights and interests.
Sepura radios will help coordinate operations between Bureau officers and other TETRA users, particularly police and customs.Sepura’s radio Gateway functionality ensures that communications can be maintained beyond the normal reach of the network and in areas of poor reception.
Kevin Graham, Sepura’s Regional Director for Asia and the Pacific, said: “This is a prestigious sales win for Sepura, which was achieved via a competitive tender through the expertise of BSSSI, our distribution partner. The user was also encouraged by Sepura’s move to manufacture radios for the Chinese market in China.”
Zeng Chun Ping, General Manager ofBeijing Shouke Software and System Integration, said: “The bureau wanted robust radios that would give them first-class capability and functionality, to handle investigations which are often highly contentious and sensitive.”
Marketing Communications Manager
St Andrews Road
Cambridge CB4 1GR
Sepura is a global leader in the design, manufacture and supply of TETRA digital radios, used predominantly by the emergency services around the world and in the transport, utilities and local government sectors. It is the market leader in more than 20 countries.
The TETRA standard was developed mainly for public safety professionals. It facilitates reliable radio communication at all times and offers secure voice and data transmissions – free from the possibility of eavesdropping.
Founded in theUK in 2002, Sepura has rapidly expanded across the world with a network of 70+ regional partners that sell and support locally its market-leading products in over 90 countries.
It joined the main list of the London Stock Exchange in August 2007 and in the year ended March 2007, generated revenues of 52m and EBITDA of 13.6m (pre IPO costs). Sepura is also a member of the FTSE techMARK All-Share index.
Sepura’s development expertise is focused entirely on TETRA radio terminals, and the company offers the broadest range of TETRA products available. It is often first to market with innovative products and features and is a market leader in the supply of surveillance and other specialist TETRA radios and accessories.
TETRA is the acronym for TErrestrial Trunked RAdio, a world-wide standard for digital private mobile radios developed by the European Telecommunications Standards Institute (ETSI). TETRA has the advantage of being spectrum efficient whilst also offering the end user improved voice quality, secure encrypted communication and comprehensive data capabilities.