Sepura TETRA arrives in New Zealand

13 February 2008

For the first time, Sepura digital radios are to be deployed inNew Zealand, where a TETRA service is being launched by network operator Airwaves Limited.

Airwaves will initially provide Auckland-wide network coverage and plans to roll out to major cities as well as key transport corridors.

“We’re targeting organisations needing one-to-one and one-to-many communications,” says William Waterworth, director of Airwaves. “We are seeing interest in TETRA from local governments, passenger and cargo transportation services, utility companies and manufacturing and production sites and even trade contractor services.”

“We selected TETRA for our Airwaves’ network because the standard is widely supported by manufacturers worldwide. Moreover, it is truly versatile, bringing together mobile telephony, mobile radio and mobile data, meaning we can provide organisations with a comprehensive communications solution.”

Airwaves directors William Waterworth and David Wall have almost 40 years experience in the telecommunications industry between them. Waterworth launched the first TETRA network inAustralia (2006) as General Manager of Zeon Digital, a Motorola owned and operated network.

Kevin Graham, Sepura’s Regional Director forAsia and the Pacific, said: “This is excellent news for the expansion of TETRA inAustralasia, and it continues Sepura’s market progress in the region. It’s the third time in recent months that we have extended our customer base in to new countries, following recent orders inAustralia and thePhilippines.”

Press information:

Chris Johnson
Marketing Communications Manager
Sepura plc
Radio House
St Andrews Road
Cambridge CB4 1GR

tel: +44 (0)1223 694647
fax:+44 (0)1223 879000

About Sepura:

Sepura is a global leader in the design, manufacture and supply of TETRA digital radios, used predominantly by the emergency services around the world and in the transport, utilities and local government sectors. It is the market leader in more than 20 countries.

The TETRA standard was developed mainly for public safety professionals. It facilitates reliable radio communication at all times and offers secure voice and data transmissions – free from the possibility of eavesdropping.

Founded in theUK in 2002, Sepura has rapidly expanded across the world with a network of 70+ regional partners that sell and support locally its market-leading products in over 90 countries.

It joined the main list of the London Stock Exchange in August 2007 and in the year ended March 2007, generated revenues of 52m and EBITDA of 13.6m (pre IPO costs). Sepura is also a member of the FTSE techMARK All-Share index.

Sepura’s development expertise is focused entirely on TETRA radio terminals, and the company offers the broadest range of TETRA products available. It is often first to market with innovative products and features and is a market leader in the supply of surveillance and other specialist TETRA radios and accessories.

About TETRA:

TETRA is the acronym for TErrestrial Trunked RAdio, a world-wide standard for digital private mobile radios developed by the European Telecommunications Standards Institute (ETSI). TETRA has the advantage of being spectrum efficient whilst also offering the end user improved voice quality, secure encrypted communication and comprehensive data capabilities.

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