16th May 2012, Dubai – Sepura plc today announces the acquisition of 3T Communications AG, the Austrian supplier of TETRA infrastructure. The combination of Sepura’s market leading TETRA product portfolio with 3T Communications’ comprehensive infrastructure offering will enable Sepura to deliver an entire critical communications solution to the market.
3T Communications designs and implements small to mid size TETRA systems predominantly for customers in the commercial sector. This business segment is growing strongly as the worldwide TETRA market develops beyond its public safety origins. Sectors such as chemical industries, oil and gas and utilities represent areas for future growth of TETRA and Sepura is taking this key step to address the needs of a significant volume of new users.
3T Communications’ customer base is primarily European focused and with this acquisition there is significant growth potential to be gained through Sepura’s existing and comprehensive worldwide routes to market. Sepura expects to generate synergies through a combination of engineering design improvements and strong supply chain management.
CEO of Sepura, Gordon Watling, commented: “In acquiring 3T Communications we have underlined our ambitions to grow and diversify the business. We are very familiar with 3T Communications’ product portfolio and management team through our existing partnership and see this acquisition as an exciting opportunity to provide our customers with the end-to-end communications solutions they need. Sepura remains in a very strong position from a financial, operational and resource perspective. Our two organisations target the same markets, have the same technical skill set and, most importantly, are an excellent cultural fit as we are both very quality oriented with a complementary customer base”.
Gordon Watling added: “After 10 years of existence Sepura continues to build momentum and grow. This acquisition couldn’t have happened at a more significant time in our history. What a remarkable 10th anniversary year so far: from the growing success of our top of the range ATEX radio, to the launch of a new series of hand-portables and of our lone worker and safety protection solution, to the shipment of our 1 millionth radio. We are the established market leader in public safety in Europe and have successfully retained our customer base in the UK, throughout Europe, and as far afield as Russia and Australia”.
CEO of 3T Communications, Thomas Haschberger, reflected: “Our customers have shown increasing interest in acquiring business critical communications systems from one supplier and this acquisition enables us to deliver against this requirement. We have been impressed with Sepura’s vision, which is consistent with our strategy, and are excited to be joining them at this time.
” Mr Watling added: “Sepura will continue to support its existing partners and respect current supply relationships. We will continue to listen to our customers, turning market requirements into leading products and continue to focus on customer care and delivery. So, it is very much business as usual for Sepura!”
Rosanna Norman, Marketing Communications Manager, Sepura plc
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