Sepura achieves market leadership in Danish Ambulance sector

In May this year the new digital communication system deployed by the five authorities responsible for all hospital and emergency services in Denmark became operational, using Sepura TETRA radios. This is part of the migration from their legacy analogue infrastructure onto SINE, the Danish national TETRA network. Sepura celebrates its 100% market share in the Danish Ambulance market with Radiocom, Sepura’s valued distribution partner in Denmark.


Over 550 ambulances are now equipped with Sepura vehicle and hand-portable TETRA radios enabling critical voice and data communications between all paramedics and their Command & Control centres in each of the five Danish regions.

This is the first phase of the migration to TETRA technology and follows the recent Scandinavian success of Sepura’s ambulance solution with three key Swedish health authorities.

The Sepura ambulance solution delivers swift and reliable communication to health service operatives in Denmark. It enables faster response times and more efficient service provision by combining two-way radio communications, messaging, mobile telephony and mobile data. Sepura radios provide reliable uninterrupted reception, crystal clear audio and use of data messaging whilst offering ambulance organisations increased efficiency and faster response times in answering emergency calls. Voice and data messages are immediately and reliably relayed, saving precious seconds in answering calls. The advantages offered to ambulance crews and control rooms by Sepura’s special ambulance solution enables crews to improve still further their service to the public.

Mikael Hansen, Managing Director for Radiocom, says “The Danish authorities chose the Sepura Ambulance Solution unanimously. They were particularly impressed with Sepura’s gateway radio which, thanks to its outstanding output power, will give all operatives a much wider communications range ensuring that crews can be contacted on their radios even when away from the vehicle. The authorities are aware that keeping crews connected with their headquarters will improve their effectiveness, their safety and the safety of the people they treat.”

Lars-Magnus Gustafsson, Senior Business Development Manager for Sepura comments: “Achieving 100% market share in Denmark with the Ambulance Services is a major achievement and testament to Sepura’s in-depth understanding of the ambulance services’ operational and communications requirements. Ambulance organisations from many corners of Europe currently use Sepura radios for their emergency-response communications systems and enjoy the considerable benefits provided by the Sepura Ambulance Solution.”

The five Regions of Denmark were created as part of the 2007 Danish Municipal Reform. The most important area of responsibility for the regions is the public health service.

Rosanna Norman

Marketing Communications Manager

Sepura plc

Radio House, St Andrew’s Road

Cambridge, CB4 1GR, UK

T: +44 (0) 1223 877283

M: +44 (0) 7887 942274

F: +44 (0) 1223 879000


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