Macau casino deals a contract win for Sepura
Sepura TETRA digital radios have been supplied to Crown Macau Hotel and Casino, one of the world’s most lavish casinos, built at a cost of $584 million.
Known as the ‘Asian Las Vegas’, Macau attracts 20 million visitors a year, which are mostly the rich from China where gambling is not permitted. Macau is a special administrative region on China’s southern coast.
The contract for Sepura radios was secured by Shun Hing Systems Integration, to supply SRH3500 Hand-held and SRM3500 Mobile radios for vehicles, operating on an Artevea TETRA infrastructure.
The radios help communication by staff in the luxurious hotel and casino, and involve security, housekeeping and front desk duties. Talk groups and data messaging assist in improving operational efficiency, to the benefit of customers and to ensure a rapid response to any emergency.
Jimmy Wang, Chairman and CEO of Shun Hing Group, said: “This prestigious contract was won because of the quality and performance of the radios and the pre and post sales Customer Support. What appealed to the customer was that the radios are simple to operate, lightweight and provide a range of beneficial functions.”
Kevin Graham, Sepura’s Regional Director for Asia, said: “This sales win breaks new ground for Sepura as it’s our first contract win for a casino. It took a strong working relationship with Shun Hing to win this order.”
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Sepura is a global leader in the design, manufacture and supply of TETRA digital radios, used predominantly by the emergency services around the world and in the transport, utilities and local government sectors. It is the market leader in more than 20 countries.
The TETRA standard was developed mainly for public safety professionals. It facilitates reliable radio communication at all times and offers secure voice and data transmissions – free from the possibility of eavesdropping.
Founded in the UK in 2002, Sepura has rapidly expanded across the world with a network of 70+ regional partners that sell and support locally its market-leading products in over 90 countries.
It joined the main list of the London Stock Exchange in August 2007 and in the year ended March 2007, generated revenues of 52m and EBITDA of 13.6m (pre IPO costs). Sepura is also a member of the FTSE techMARK All-Share index.
Sepura’s development expertise is focused entirely on TETRA radio terminals, and the company offers the broadest range of TETRA products available. It is often first to market with innovative products and features and is a market leader in the supply of surveillance and other specialist TETRA radios and accessories.
TETRA is the acronym for TErrestrial Trunked RAdio, a world-wide standard for digital private mobile radios developed by the European Telecommunications Standards Institute (ETSI). TETRA has the advantage of being spectrum efficient whilst also offering the end user improved voice quality, secure encrypted communication and comprehensive data capabilities.