Australia’s five-star welcome to Sepura

14 December 2007

Australia’s five-star welcome to Sepura

Sepura has secured its first sales win in Australia with one of the country’s top hotel resorts choosing its TETRA digital radios to replace an analogue system.

Hyatt Regency Sanctuary Cove is a five star resort hotel on the Gold
Coast, Queensland, with luxuriously equipped Colonial-style buildings set among lush, tropical gardens and golf courses.

The contract to supply SRH3800 hand-held radios was achieved in partnership with National Wireless, a specialist in providing wireless communication on campus sites.

Instead of two-way analogue radios the resort will have multi-functional and robust digital radios that will give secure, clear and reliable voice and data communications. No longer will calls suffer noise interference or risk from eavesdroppers.

The radio network will have complete coverage of all buildings and surrounds across the extensive complex, giving instant communication to benefit customers and staff.

Talk groups and data messaging will help specific work groups to communicate and be kept informed instantly. Strictly private calls will be possible by both radio and the hotel’s phone system. An emergency call button will also alert all staff in the event of a crisis.

Mark Wood, Sales Manager for National Wireless, said: “This is a truly prestigious location to mark Sepura’s entrance onto the Australian market. The sales win has been achieved thanks to the outstanding performance of the radios and a first-class Customer Support service.”

Kevin Graham, Sepura’s Regional Director for Australia, said: “I am sure this will be the springboard for Sepura and TETRA becoming widely used throughout Australia.

Press information:
Chris Johnson
Marketing Communications Manager
Sepura plc
Radio House
St Andrews Road
Cambridge CB4 1GR

Tel: +44 (0)1223 694647
Fax: +44 (0)1223 879000

About Sepura:
Sepura is a global leader in the design, manufacture and supply of TETRA digital radios, used predominantly by the emergency services around the world and in the transport, utilities and local government sectors. It is the market leader in more than 20 countries.
The TETRA standard was developed mainly for public safety professionals. It facilitates reliable radio communication at all times and offers secure voice and data transmissions – free from the possibility of eavesdropping.
Founded in the UK in 2002, Sepura has rapidly expanded across the world with a network of 70+ regional partners that sell and support locally its market-leading products in over 90 countries.
It joined the main list of the London Stock Exchange in August 2007 and in the year ended March 2007, generated revenues of 52m and EBITDA of 13.6m (pre IPO costs). Sepura is also a member of the FTSE techMARK All-Share index.
Sepura’s development expertise is focused entirely on TETRA radio terminals, and the company offers the broadest range of TETRA products available. It is often first to market with innovative products and features and is a market leader in the supply of surveillance and other specialist TETRA radios and accessories.

About TETRA:
TETRA is the acronym for TErrestrial Trunked RAdio, a world-wide standard for digital private mobile radios developed by the European Telecommunications Standards Institute (ETSI). TETRA has the advantage of being spectrum efficient whilst also offering the end user improved voice quality, secure encrypted communication and comprehensive data capabilities.

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